Talking Tech: The difference between "never heard of it" and "yeah, that!"
Paul Grieselhuber
Founder, director
Nov 8, 2025
I was on a call last evening with a company who came to us with their project for a new corporate website.
They had emailed us with an iron-clad restraint: sticking with Salesforce CMS for the new version of their project.
First two things to come up on our call:
- They hate Salesforce CMS and want to move, ironically
- The other agencies they were talking with had all pitched on staying on it
It was instantly clear to me that if they invest further in their website on Salesforce they would be throwing good money after bad.
So we spend 15 minutes discussing the benefits of another, more sophisticated approach basing the project on Next.js and our CMS of choice for the project (Directus) that would:
- Free them of this constraint
- Result in a better performing site
- Enable easy extension for lots of additional business logic and processes that will help them get an unbelievable ROI out of the project over the next year
In this case as in many cases of communicating tech, it came down to prior breaking the mental model of CMS-as-frontend-and-backend-silo, discussing scale potential. This apply broadly to all tech.
Once a few lightbulbs lit, that was it: they were locked-in on the benefits of a solution that freed them of the failings of their current solution, and extremely eager to do the 15-minutes-ago impossible: jump from Salesforce.
This is the point: as tech partners is it our responsibility to help the world understand how this stuff is of direct benefit to their business and solves problems.
They don't care about client-side rendering vs. server-side rendering. They care about driving revenue, avoiding headaches and improving processes. Well-implemented tech can do all of this.
